Big businesses seem to be on top of it all. They respond to requests for information immediately. They retrieve your lost password, remind you about your next appointment and give you a nudge when you leave something in your shopping cart. They even manage to wish you a happy birthday.

The secret to their success isn’t necessarily in their size, but in the technology they use: sales and marketing automation software. By automating tasks and processes, companies benefit from less manual work, more leads and better customer engagement—all of which translates to increased sales.

The best part: You don’t have to be Amazon to take advantage of automation. Small business owners can automate many aspects of their operations—at least 25 of them, in fact. Our free guide, 25 Things Every Small Business Should Automate, explains how it’s done.